Although a lot of people might think that it is still early, the majority of the fashion retailers are already preparing for the Christmas holidays. Marks & Spencer is one of these retailers. The latest collection features Rosie Huntington-Whiteley. She is the designer of one of the successful lingerie lines of the retailer.
Who can we see?
This campaign is filled with celebrities from the fashion world and not only. We can see Helena Bonham Carter, the British actress, and David Gandy, the male model. The entire campaign has a fairytale theme. There are a lot of references made to well-known stories, such as “Little Red Riding Hood”, “Wizard of Oz”, and “Arabian Nights”.
The ad campaign has been directed by Johan Renck. According to the executive director of the label, this campaign is the meeting place of modern epic fashion and fantasy. It brings to life the stories of people’s childhood in a glamorous and chic way. This new ad campaign marks the change of the label’s strategy.
Although the label has invested a lot in the last ad campaigns, the truth is that the profits fell for the last nine quarters. This is why the owners have decided to make a change and this fantasy line is the beginning of the new era.
This new collection targets younger people. The label embraced new technology and took the campaign online. There is also a game in which the fans can give a name to Rosie Huntington-Whiteley’s dog. They can choose from the names “Sparkle” and “Magic”.
The directors feel like the label should communicate more with the fans and the digital world offers the best chance to do so. This way the designers will know what exactly are the customers looking for and they will be able to provide it to them.
Different Types of Customers
Although the main target of the collection is the youth, the pieces and even the ads are versatile, being suitable for a wide range of possible customers. This way the label sends the message that everybody can find something that they like among the pieces of the collection. There are a lot of different styles, looks, and models to choose from, so you certainly won’t be disappointed.
Make sure that you don’t miss out on this big hit of the winter season. Maybe you could do some pre-Christmas shopping.